Mellow Press / Press

International Women’s Day: Empowering The Power of Women

International Women’s Day: Empowering The Power of Women

In 2014 founding director, Ima Asali, started Mellow Cosmetics in her tiny garage. After making the big decision to not return to her corporate job after maternity leave, Asali took the plunge to become an entrepreneur and she hasn’t taken the opportunity for granted.
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7 Fashion-Inspired Shades of Lip Colour We’re Coveting This Season

7 Fashion-Inspired Shades of Lip Colour We’re Coveting This Season

Any lipstick lover already knows that a slick of lip colour has transformative powers – just one swipe of your go-to shade is enough to boost your confidence and get you set for the day ahead. And let’s face it when it’s the middle of winter nothing brightens up a dreary, grey day quite like bold and beautiful hues.
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Foundation of Hard Work

Foundation of Hard Work

With winter knocking on our doors, Linda Hall asks Ima Asali, the founder of New Zealand online cosmetic company Mellow, some questions about her business and winter makeup.
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NZ Apparel The Business of Fashion | November 2017

NZ Apparel The Business of Fashion | November 2017

Mellow Cosmetics has gone from a modest one to ten sales per month in 2014 to now sel...
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New Zealand Weddings Magazine | April 2018

New Zealand Weddings Magazine | April 2018

Which Bridal Lippy Shade Will You Choose? Ask anyone who's married and they'll agree...
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NZ Herald Small Business | April 2017

NZ Herald Small Business | April 2017

Small Business: The guilt-free make up brand - Mellow Cosmetics Mellow Cosmetics w...
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NZ Weddings

NZ Weddings

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NZ Herald | 10th April 2017

NZ Herald | 10th April 2017

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M2 Magazine | October 2018

M2 Magazine | October 2018

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Eye Magazine | November 2016

Eye Magazine | November 2016

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M2 Woman | December 2016

M2 Woman | December 2016

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