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Mellow was created with the pure passion and clear vision to bring high quality, yet guilt free, makeup to every girl’s bag!

Our CEO Ima Asali, always had the idea of being a designer in the fashion and cosmetics industry. One day she was thinking about this goal, and voila, Mellow was created!

She wanted to create Bold, luxurious and chic makeup products that every woman would want to use… She did her research and created the most wanted products in the industry!

Mellow currently stocks a range of Creamy Matte Lipsticks, Liquid Lip Paints, Powder Blushes, Eyeshadows, Palettes and Eyeliners. We are working hard to expand the range in the coming years.

We are cruelty free, vegan and paraben free.

We have a passion for lip products and everything else in between.

And we would like to say to every one of you… Thank you, thank you, thank you, for supporting us and letting us colour your world!

Don’t forget to follow us on Instagram, Facebook and Twitter for more images of our products.

Please note, our products and methods are protected by NZ intellectual property, including NZ patents, trademarks and copyrights. Foreign and other intellectual property rights also exist.

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