About Us

Our story

Here at Mellow we love all things beauty. It is our mission to provide purposeful, high quality, fun and easy to use daily essentials to all the makeup lovers out there. We believe in making every woman feel more confident!

Meet Ima 😊

Hi, I’m Ima! The founder of Mellow Cosmetics. I am a lover of all things beauty! I remember playing with my mum’s makeup from a young age and as I grew older I wanted to turn my love for beauty into something much bigger!

Back in 2014, I was on maternity leave after the birth of my first son. It was a joyful break from my full time corporate job. As I was getting closer to the end of my leave, I was hesitant to leave my tiny baby at a child care centre to go back to work. I did not want to miss all the amazing milestones of my son, Ario. I decided to be an entrepreneur and work for myself. I thought to myself, I can be a full time mum and a full time business owner at the same time… So I did just that! I quit my job to follow my big beauty dream.

I saw a gap for super fun, easy to use, uncomplicated, luxurious yet affordable makeup in the market. I got to work developing my own products delivering what was missing in the industry at the time.


Mellow started with only a couple of products in the range. 8 years later, I have over 72 amazing products in my range! The brand has expanded rapidly in the international market too. My products are now being sold across the US, UK, Australia, New Zealand, Europe, Asia, and the Middle East with huge success online and in leading retailers.

I’d love to chat! Come say hi over on Instagram @ima_rose_a

Meet Ima 😊

Hi, I’m Ima! The founder of Mellow Cosmetics. I am a lover of all things beauty! I remember playing with my mum’s makeup from a young age and as I grew older I wanted to turn my love for beauty into something much bigger!

Back in 2014, I was on maternity leave after the birth of my first son. It was a joyful break from my full time corporate job. As I was getting closer to the end of my leave, I was hesitant to leave my tiny baby at a child care centre to go back to work. I did not want to miss all the amazing milestones of my son, Ario. I decided to be an entrepreneur and work for myself. I thought to myself, I can be a full time mum and a full time business owner at the same time… So I did just that! I quit my job to follow my big beauty dream.

I saw a gap for super fun, easy to use, uncomplicated, luxurious yet affordable makeup in the market. I got to work developing my own products delivering what was missing in the industry at the time.

Mellow started with only a couple of products in the range. 8 years later, I have over 72 amazing products in my range! The brand has expanded rapidly in the international market too. My products are now being sold across the US, UK, Australia, New Zealand, Europe, Asia, and the Middle East with huge success online and in leading retailers.

I’d love to chat! Come say hi over on Instagram @ima_rose_a

Cruelty Free
Vegan
Paraben Free
Female Owned

Every woman wants to feel beautiful, powerful and sexy. Makeup is a great way to achieve this by enhancing one’s natural beauty. Makeup gives you INSTANT CONFIDENCE. It’s about feeling as fabulous on the outside as you do on the inside.

We also try to make our work as ethical as possible, which is why our range is cruelty freevegan and paraben free.

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